Our Team

Carrie Moe

Carrie Moe

Owner and Creative Director (Merced and San Francisco, CA)

Forager, mother to two miracles, ardent flower maiden, artisan of atmospheres, hostess maven, travel adventurist, grateful daughter, wife to a mountain man, sister to three, sincere, and loyal

She could be found decorating and throwing tea parties for her baby dolls at the age of six, so you could say she was born with the party bug. After working four years for various florists, wedding planners, and corporate firms in the Washington, DC area, she went on to complete her education in Event Management and establish Fleurish Events in 2009, which has grown and gone on to become the successful brand of Type A Society, founded in 2014. When asked, she won’t admit that she color-coordinates her closet or carries around an old-fashioned day-planner, and she may or may not have painted one wall of her room five times to find the right color of grey. There has never been a flower she hasn’t liked and her husband, on many occasions, has been politely asked to “STOP THE CAR!!” so she can forage some wild flowers that have caught her eye.

Her work has been featured in The Knot, Brides, Cottage Hill, Magnolia Rouge, People Magazine and more. She is passionate about encouraging creative entrepreneurs to build authentic brands that strive to serve their fellow man and create beauty in a sometimes ugly and dark world.  She has been asked to speak at creative conferences about how she has built Type A Society on a shoestring, from the middle of nowhere to be well recognized and respected in the industry.

Kelly Moore

Kelly Moore

Co-Creative Director, Stylist (Chicago, IL)

Color enthusiast, pursuer of beauty, hoarder of tabletop elements, a dreamer and a doer, memory maker, wife to a philosopher, and a sister to two

At the age of 15, Kelly had the opportunity to decorate for her very first wedding in a friend’s backyard. She foraged every last bloom in her next door neighbor’s garden which provided the most naturally beautiful décor. This led to a lasting tradition, one that eventually earned her a set of keys to her neighbor’s garden. With 11 years of combined experience in visual merchandising and retail management, Kelly has a love for styling everything from food to wardrobe while maintaining a keen eye for detail and establishing a strong visual aesthetic. It’s a common occurrence to find Kelly scouring the flea market at 6am in the morning for that one treasure she knows will be the perfect addition to a wedding tablescape, or to find her hand dying her own ribbons because the ribbons out there are not “quite the right color.” She sees the complete image when designing an event, and the walls of her house often take on the form of a life-sized inspiration board. Naturally this makes her the other Creative Director for Our Society.