Although this campaign was a few years ago, it’s still worth seeing because it was so amazing! Working alongside Girl and a Serious Dream for their California editorial production was enjoyable.
Anita, the wonderful woman behind this fantastic brand, is so sweet! Her two passions, design and romance, made her realize she was drawn to couture fashion. Being able to analyze different colors and textures appealed to her. Getting engaged sparked her interest in what she would wear while getting ready on the morning of her wedding. As a result, she developed a collection of pieces for getting ready.
Girl and a Serious Dream is a collection of luxury bridal attire offering elegant bridal robes, veils, shrugs, and bridesmaid’s robes. The pieces are crafted with exquisite laces and silks; everything is designed and made in the USA. When brides wear their clothing, they want them to feel comfortable, confident, and romantic. The tender moments before walking down the aisle should feel exciting and full of anticipation.
California Editorial Production at Sunstone Winery
On the day of Girl and a Serious Dream’s campaign, dreams came true! During the design process with Anita, I knew it would be a great day, but our expectations were blown away when we arrived at Sunstone Winery. We had Jose Villa photographing the collection, and even though we work together quite often, he always amazes me with his talent!
Since we were photographing luxury bridal pieces and a getting-ready wardrobe, I knew we needed a wedding venue that had a fabulous getting-ready space. Sunstone Villa never disappoints, and I knew it would be the perfect place for this California editorial production. As a California wedding stylist, I could style several models with different backdrops. The biggest goal of mine was to have everything photographed so you could see the textures and the joy on the bride’s faces and showcase everything they have to offer.
Planning and styling this project was one of my favorites! Working with an incredible vendor team and exceeding my client’s wishes is always the best feeling. Seeing how Girl and a Serious Dream has grown since we did this campaign for them several years ago is amazing!
Venue: Sunstone Winery
Photographer: Jose Villa
Styling and planning: Carrie Moe, Type A Society
Floral design: Jenn Sanchez Design
Florals: Grace Rose Farm
Hmua: Chiali Meng Artistry
Wedding gown: Solutions Bridal
Bridal shoes: Bella Belle Shoes
Props: Scout Rentals