I am so excited to share this captivating marketing ad campaign for Lis Simon, a renowned designer of wedding gowns. As the editorial producer of this remarkable campaign, I had the privilege of orchestrating an unforgettable experience amidst the enchanting beauty of Kestrel Park. Together with the amazing vendors, we brought together exquisite designs, impeccable styling, and the timeless allure of Lis Simon’s creations.
About Lis:
Lis Simon is known for focusing on elegant and romantic wedding dresses to put fashion forward while catering to all brides. Their designs often feature delicate lace, intricate beading, and flattering silhouettes that enhance the bride’s natural beauty.
My Role as Editorial Producer:
When a business comes to me, like Lis Simon, wanting to either grow their business or take it to the next level, I step in and help oversee the production so that everything comes together perfectly. It’s essential to create and deliver high-quality editorial content timely. The content I create will help them with various media platforms such as magazines, newspapers, websites, and digital publications.
Key Responsibilities That I Take on During an Ad Campaign:
- Content Planning and Strategy
- Assigning and Managing Writers
- Project Management: the quality and integrity of the content
- Collaboration and Coordination
- Digital Publishing and Optimization
One of the most important things I keep in mind is ensuring that the content I plan for my clients meets the publication’s standards and engages with their target audience.
Since Lis Simon’s wedding gowns evoke a romantic feeling, I wanted the whole shoot to reflect that. When creating the mood board for inspiration, I gathered several photos showcasing the wedding gown and the close and intimate feeling between a couple. Stephanie Williams from This Modern Romance truly captured our vision, and the photos turned out amazing.
As the shoot approached, I helped pull the men’s wardrobe to complement the wedding gowns and jewelry we were photographing. A shot list and a timeline were provided to all vendors so we could stay focused and achieve our goals on the day of the shoot.
I had a fun time teaming up with Lis Simon to create beautiful imagery showcasing their talent and gorgeous gowns. Enjoy scrolling through some of my favorites from this marketing ad campaign for Lis Simon!
Are you Ready to Up-level Your Wedding Business Through a Marketing ad campaign?
Hiring the right editorial producer can be the key to unlocking a world of possibilities for wedding industry professionals looking to elevate their businesses to new heights and expand their reach. With my experience creating successful marketing ad campaigns, I bring a unique blend of creativity, strategic thinking, and attention to detail. My goal is to make your business’s passion, expertise, and allure into a visually stunning story that will elevate your business and help you get published. Fill out my contact form here, and we can start the magic!
Creative Team:
Editorial Producer: Carrie Moe, Type A Society
Photographer: This Modern Romance
Hair and Makeup: Makeup by KC Witkamp
Location: Kestral Park
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